Miscellaneous
Next One Voice for Radio live presentation - Audience Lift: Impact to Action
The fourth presentation in RAB's One Voice for Radio live presentation series will feature data and insights from three survey periods using the Nielsen 3-Minute qualifier.
"Audience Lift: Impact to Action" features Jon Miller, vice president, audience insights, and Rich Tunkel, managing director, Nielsen Audio, who will share insights into the three-book data and how the lift in impressions, reach and frequency can be communicated and promoted.
This presentation takes place at noon CT on Thursday, May 1, 2025.
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